Brand Identity & Design

Exploring Principles of Branding and creating a Brand Guideline &Manual for a hypothetical brand that addresses a chosenSubculture or a contemporary cultural narrative in the contemporary timeline.
Lure is dedicated to empowering individuals through fashion that celebrates bold creativity and self-expression. We craft customizable, bedazzled jeans in inclusive sizes, offering the perfect fit for every body. Our mission is to inspire confidence and individuality, transforming fashion into a fearless form of personal art.

The project, including the brand manual and visual examples, is also available on Behance.